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Future of television [analysis]

In a very interesting article Chuck Parker has analysed through Gartner Hype Cycle. In this chart you can see how technology may affect the television market In my idea - Ecosystems will be the key to...

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Which is the aim of second screen?

Good question. As written by Martin Belam on Guardian online, tv networks are trying to understand which is the right way to engage viewers in a social tv experience. I think that the first questions...

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Will the future of social tv be Twitter and Facebook?

One of the questions most the social tv experts ask themselves is “What social media will represent the killer app for social tv in the next future?”. At Mipcom, few days ago I had the chance to talk...

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Smartphones and tablets, our voice 2.0

by Mattia Nicoletti - Once we were communicating by letter, by phone (the one we had at home) or in person. Since we have mobile phones and internet we have new ways of communicating (and letter and...

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The complex world of social tv

by Mattia Nicoletti - I just finished reading an article by Michael Humphrey  on Forbes about Social Tv: “Social TV Data Is Not The New Nielsen: How It Might Be Better”. In this article Humphrey is...

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Tablet + Tv Everywhere, the “first screen” of the future

by Mattia Nicoletti - Before analysing why tablets-tv everywhere mix can change tv market, here are some data: “31% of online Americans now own a tablet, more than doubling the ownership rate from...

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Social Tv in the Remix Era

by Mattia Nicoletti - MIT lab presented few days ago a project called Infinite Jukebox. Infinite Jukebox  it’s a web app which deconstructs in patterns the songs uploaded by users and rebuild them...

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Social tv is getting bigger when everybody talks about social tv

by Mattia Nicoletti - During this year I have read and learned a lot about social tv. I read that there are lot of people believing in it and lot of people thinking it is overrated. I read that tv...

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Do we always need second screen and social tv?

If you work in television and advertising industry you surely know that “second screen” and “social tv” are two of the hottest trends. On internet it seems that any tv show now can’t live without a...

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